There’s a quiet shift happening in men’s fashion. You won’t always see it on billboards or in the latest trend report, but it’s there. And it’s powerful.

Men are no longer dressing to impress. They’re dressing with intention. With awareness. With a growing need to align their style with something bigger than aesthetics. In this new mindset, sustainability has emerged not as a compromise but as a mark of true premium.

 

At Indiqlo, this shift isn’t just a trend we’re following; it's a fundamental shift in our approach. It’s the reason we exist.

 

The Rise of a More Conscious Man

Let’s be honest: men’s fashion hasn’t always been known for depth. For years, it was mostly about fit, fabric, and brand. But today’s man wants more. He wants to know where his clothes come from. Who made them? And what impact they leave behind.

He’s paying attention.

 

And that awareness is creating a space for brands that are doing things right, not just fast.

 

A recent report showed that over 60% of young male shoppers are willing to spend more on clothing that is responsibly made. That’s no small number. It’s proof that premium today isn’t just about polished finishes; it’s about process, principle, and purpose.

 

What Does Premium Mean Now?

 We often confuse “premium” with price. But the real premium comes from the unseen effort behind a product. The time it takes. The skill involved. The respect for people and resources.

 

For us at Indiqlo, premium means:

●     Craftsmanship that isn’t rushed

●     Fabric that feels as good as it looks—because it’s natural, breathable, and made to last

●     Exclusivity that’s earned through thoughtful, limited releases—not artificial scarcity

●     Responsibility—to the environment, to artisans, and to the cultural legacy we’re part of

 

This is what we call our Conscious Craft approach,  where fashion is rooted in meaning, not just material.

 

What Makes Indiqlo Different?

We make shirts. But we don’t make them the usual way. Every Indiqlo shirt is the result of choices that slow things down, honour our roots, and elevate the idea of what a wardrobe staple can be.

 Here’s how that translates in practice:

 

 1. Swadeshi Linen, Handwoven by Karigars of West Bengal

Our linen isn’t just sourced, it’s woven by hand. Skilled artisans from Bengal spin and weave the fabric using traditional techniques passed down over generations. It’s a process that takes longer, yes. But it results in something that feels completely different from anything factory-made.

Every shirt is a collaboration between our design studio and the hands that make the fabric real.

 

 2. Only 20 Designs Per Drop. That’s It.

Mass production dilutes intention. That’s why we keep our collections small, sharp, and limited. Each drop features just 24 designs. This allows us to focus on quality, eliminate waste, and make sure each shirt holds a sense of exclusivity.If you own an Indiqlo shirt, you’re one of the few who will.

 

 3. Designed in India, Made for the World.

Indiqlo is proudly Indian, but not bound by nostalgia. Our silhouettes are modern, minimal, and versatile. Whether you're in Mumbai, Berlin, or Tokyo, these shirts hold up because they’re made with care and built to belong anywhere.

We believe that Indian craftsmanship deserves a global stage, and it doesn’t need to be loud to stand out.

 

 4. Sustainable, Yes, but Also Sensible

Our approach to sustainability isn’t loud or performative. We don’t use buzzwords or slap green labels on everything. We make fewer things, with better materials, and with respect for the people behind them. That’s it. And it works.

 

Why More Men Are Choosing Shirts That Matter

We’ve seen it firsthand: men choosing quality over quantity. Simplicity over flash. Craft over convenience.

Here’s why shirts like ours resonate:

●     They feel better – Breathable, skin-friendly, free from heavy processing

●     They carry meaning – You know who made it, where it came from, and why it exists

●     They last longer – Because handwoven fabric and careful tailoring don’t fall apart after a season

●     They represent something bigger – A stand against fast fashion and a step toward mindful living

 

The Bigger Picture

 We are not here to reinvent fashion. We are here to restore value to it. To bring back the connection between what we wear and who we are.

For us, conscious fashion isn’t a marketing idea. It’s a way of building something that lasts, in your wardrobe and inthe world.

Indiqlo is still small. We like it that way. It lets us stay close to the fabric, the people, and the process. But our vision is big. We are here to help men dress better, not just in how they look, but in what they stand for.

 

Final Word: Sustainability Isn’t a Trend. It’s a Return to Common Sense.

In a world full of noise, choosing to wear something that’s made well, made fair, and made with purpose, that’s premium.

At Indiqlo, we are not trying to be everything to everyone. We are simply building something honest for the man who sees value in that.

 Want to wear your values?

Explore our latest collection of limited-edition, handwoven shirts—made slowly, with care, in India.